Meet the Human (and Robot and Dog) Behind the Hustle

Meet Betty, Raz0r, and Axel—the creative trio transforming chaos into clarity.

Betty, Good Human and Founder

Betty

Creative Conspirator, Founder, and Good Human

The brains behind the rebellion—crafting strategies that punch above their weight.

Raz0r, Bad Robot and Mascot

Raz0r

Bad Robot Assistant (Powered by Custom-Built AI)

Ink‑splattered wit meets algorithmic muscle—your secret weapon for cutting through noise.

Axel, Director of Distractions

Axel

Director of Distractions

Chief morale officer—proof that even dogs know how to fetch big ideas.